Discuss the importance of building a positive online community and strategies used to achieve it

What will be an ideal response?

Answer: You can also use your company's social media tools to build a positive online community, which will enhance communication, solidify the company's reputation, and ultimately build business. One research study found that "customers who engage with companies over social media spend 20 percent to 40 percent more money with those companies than other customers." Strategies to build a positive social media community include engaging and interacting with consumers and potential customers. Create meaningful customer relationships, rather than merely asking your audience to "like us" on Facebook or "follow us" on Twitter. Encourage input through surveys. Use social media surveys to engage consumers in your company's decision-making about its products and services. You can elicit consumers' input about ideas for new products, preferences for service options, or locations for new stores. Offer social media followers exclusive perks, such as coupons or discounts. Provide a space for customers to interact with each other. When customers interact with each other in a forum that is "sponsored" by the company, it makes the communication a cultural transaction than an economic transaction, and it increases the customer's emotional connection with the company.