Personal selling is popular in international firms because it is a relatively low-cost strategy

Profits are down so the controller decides to change the corporation's accounting policy relating to

inventory costing. The change will allow the corporation to report higher income and higher assets, although the physical inventory has not changed. Which of the following statements is MOST correct? A) The stock price is likely to increase because income is higher. B) The stock price is likely to be unaffected because the stock market is efficient. C) If the stock price increases, the stock market is efficient. D) The stock price is likely to decrease because reported inventory is higher.

Management consulting firm McKinsey and Company states that more than ________ percent of the pricing problems on new products are the result of companies setting prices that are too low

A) 20 B) 40 C) 60 D) 80