According to the _____ view of economics, a business is socially responsible if it maximizes profits while operating within the law.
Fill in the blank(s) with the appropriate word(s).
Answer: classical
Business
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Rather than assuming that strategic options are bounded by the current environment, firms adopting a(n) ________ to the marketing environment develop strategies to change the environment
A) environmental stance B) proactive stance C) reactive stance D) relativist approach E) no-compromise approach
Business
Which of the following assets must public relations professionals have in order to practice in the field?
A) clout with journalists B) social media buzz C) credibility among publics D) high status among peers
Business