Customer lifetime value describes the net present value of the stream of future profits expected over the customer's lifetime purchases

When does a direct channel appear to be better than an indirect channel?

A) When product customization is important. B) When one-stop shopping for many products is important. C) When availability is important. D) When after-sale service is important.

All of the following statements about balance sheets are true EXCEPT

A) Assets - Liabilities = Shareholders' Equity. B) balance sheets show average asset balances over a one-year period. C) a balance sheet reports a company's financial position at a specific point in time. D) assets are reported at historical cost.