Which of the following statements is true of the approaches to marketing strategy?
A) Intrepreneurial marketing applies to companies that sometimes lose their marketing creativity and passion that they had at the start.
B) As small companies achieve success, they inevitably move away from more-formulated marketing.
C) Within a company, a single strategy exclusively applies to all different businesses and products.
D) Formulated marketing seldom involves developing formal marketing strategies and adhering to them closely.
E) Formulated marketing encourages more marketing initiative and "intrepreneurship" at the local level.
A
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XYZ currently has 100,000 shares outstanding with a market price-per-share of $75. Its book value-per-share is $50. Tomorrow it issues 10,000 new shares, but it sells them at $74/share. Compared to today, its:
a) market value is higher, book value is lower b) market value is higher, book value is higher c) market value is lower, book value is lower d) market value is lower, book value is higher
To successfully orchestrate the construction of a complex information system, a project manager must have ________, leadership, and technical skills
A) Planning B) Initiating C) Executing D) Interpersonal