How do economies of scale work in the music industry? What are first-copy costs??
What will be an ideal response?
ANSWER:
Economies of scale occur when producers make so many copies of something that they learn how to make each of those copies more cheaply. Economies of scale work when a musical product can be marketed to a large number of consumers, because the marginal costs of producing CDs are fairly low. First-copy costs include all the costs of producing and marketing the musical product. The marginal costs cover making additional copies of the CD and distributing them.?
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The continuing trend in mass media ownership is the
A) consolidation into fewer but bigger companies dominating each industry. B)resurgence of family-owned companies. C) break-up of large companies into smaller spin-off ones. D) increasing regulation of media ownership changes by the government.
Which of the following are guidelines for ethical listening as discussed in your text?
a. open your mind to new ideas and information b. provide honest feedback c. look for constructive applications of messages d. all of the above