What are three strategies for encouraging retention? Why do they work?

What will be an ideal response?

1. gain and keep the audience's attention; 2. challenge the listeners to think, to role-play
situations mentally and to ask and answer questions; 3. use reinforcement strategies

Communication & Mass Media

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Receiver apprehension is being fearful of the misinterpretations that your listener will make

when they decode your message. Indicate whether the statement is true or false

Communication & Mass Media

To help your listeners perceive your message more accurately, you need to consider which of the following?

A. Their attitudes, values, and needs B. Your language use C. Ways to help them organize the message D. All of the above E. None of the above

Communication & Mass Media