James was giving a presentation about the personality changes that people experience throughout their lives
In one of his slides, he focused on the manner in which a politician, who had been convicted of rape, managed to turn his life around by getting involved in numerous philanthropic activities. Despite repeated assurances that the politician was now a changed man, the audience refused to believe it. They made catcalls such as "Once a rapist, always a rapist" during his speeches at public events.
In this scenario, audience __________ were acting as a barrier to the believability of the message.
a) predispositions
b) dissonances
c) sleeper effects
d) source credibilities
a
You might also like to view...
What level of measurement is indicated in the following example?
Strongly Strongly Agree Disagree I enjoy participating in group discussions 1 2 3 4 5 a. nominal b. ordinal c. interval d. ratio
Answer the following statement(s) true (T) or false (F)
1. In public relations, a blog can strategically target specific audiences with posts designed to build community and invite conversation. 2. Donald is a PR Manager for Bright ’n Shiny, a national trash removal company. Before he recommends an effective social media strategy, he must first determine who the target publics are and the trash routes in their specific areas. 3. The social space is the only place where public relations activities, and how they are targeted, can be adjusted in real time to take advantage of new media opportunities. 4. During a non-profit organization’s online fundraising auction, chat bots could be used to provide milestone updates, share new auction item details and answer general bidding questions. 5. Understanding data analytics should also include how to collect actionable data as insight for building an effective measurement plan.