All of the following are potential risks faced by firms that connect with customers through a public social media channel EXCEPT
A) negative comments about the firm posted by customers.
B) casual, authentic interaction with customers.
C) offensive postings viewed by community members.
D) misinterpretation of posted messages.
E) incorrect product information contributed by consumers.
B
Business
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In performing chi-square contingency analysis, to overcome a small expected cell frequency problem, we:
A) combine the categories of the row and/or column variables. B) increase the sample size. C) Both A and B D) None of the above
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What is the role of the shipping notice?
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