What would be the best way to position Green Grain relative to traditional grain?
A) as a higher-priced product that would allow farmers to make greater profits
B) as a higher-priced product that is more socially responsible than traditional grain
C) as an experimental product with which farmers could be the first on the market
D) as a product that exceeds federal standards for cattle feed
E) as a product that stores well throughout the winter
A
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Terrance has identified that a customer strongly identifies with social groups and is influenced heavily by her role, reference, social class, and culture. What would be important for Terrance to do to win the sale from this customer?
A) Position the product as being a luxury product. B) Position the product as fitting with the groups the customer identifies with. C) Position the product as being the standard across all groups. D) Assume the mannerisms of the culture the customer identifies with. E) Mimic the customer's speech patterns to create rapport.
Which of the following would most likely provide assistance to executives about long-term strategic plans?
A) centers of expertise B) embedded HR teams C) corporate HR teams D) professional employee organizations