If you were to purchase a new Apple iPod and were unable to use your previously downloaded library of digital music with your new iPod, this would be an example of a customer-switching cost you would incur to use Apple's product

What do cost variances measure?

A) the difference between the cost the company pays and the cost its competitors pay B) the change in costs over time C) how well the business keeps unit costs of material and labor inputs within standards D) the volume discounts companies receive when ordering direct materials in large quantities

A catalog retailer studies about 3,500 variables over the lifetime of a customer's relationship. It has found that customers who change residences are three times more likely than customers who do not move as frequently to buy tables, fax machines, and decorative products but are no more likely to buy jewelry or footwear. By using data analysis to determine which promotion to target to customers who have recently moved, this catalog retailer has engaged in ________.

A) customer retention B) customer acquisition C) customer abandonment D) customer accrual E) market basket analysis