What social forces influenced the development of public relations near the end of the 20th century?

What will be an ideal response?

Answer: Many corporate public relations offices were reduced in size or eliminated—even at a time when the need for corporate communications was strongest. In turn, downsizing presented public relations agencies and private consultants the opportunity to take on new clients and fill in the gaps. Developments in communications technology, especially computer technology, led to growth in information-based jobs. The influx of women, as well as immigrants from Latin America and Asia, dramatically changed the face of the U.S. workplace. The end of the Cold War spurred global growth of public relations. Practitioners also began to take on a more prominent role in politics and government.