Which of the following is true of supplementary services?
a. They are the most basic benefit the customer is buying.
b. They are usually emphasized to create a competitive advantage.
c. They are services mandatorily required by the government.
d. They are services that compete with the core service.
ANSWER: b
Supplementary services are services that support or enhance the core service. Firms usually emphasize on supplementary service to create a competitive advantage.
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