Mini-Case Question. The current relative market share of Sparks Inc. is ________

A subculture is a homogeneous group of people who renounce the values of an overall culture

Indicate whether the statement is true or false a. True b. False

Which of the following is not one of Clayton Christensen's principles of disruptive innovation?

A) Companies depend on customers for resources. B) Small markets don't satisfy the growth needs of large companies. C) Markets that don't exist can't be analyzed. D) Technology supply may not equal market demand. E) E-commerce activities can be divided into three categories.