The Macy's star is a brand name
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: The Macy's star is a brand mark, a part of a brand that cannot be expressed verbally.
Business
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Which of the following about a patent is true?
A) It protects the idea and not the expression. B) It protects the expression and not the idea. C) It does not come into existence when the article is first made. D) Both A and C E) Both A and B
Business
Briefly describe Vroom's theory and its three components. How can managers use Vroom's theory as they develop effective incentive plans?
What will be an ideal response?
Business