Which of the following is true of tort liability for principals and agents?
A) A principal is responsible for the tortious conduct of an agent irrespective of the scope of his or her authority.
B) An agent is fully liable for his or her tortious conduct while on duty for the principal.
C) An agent is liable for the principal's tortious conduct if he or she participates in it.
D) An agent and a principal cannot be held responsible for the same tort.
C
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According to the text, the most common entry-level position in the marketing research industry for people with bachelor's degrees is ________
A) assistant project director B) project director C) operational supervisor D) research analyst E) account executive
Which of the following communication strategies adapts a product to the requirements of the international market while retaining its original marketing communication?
A) product/communications extension B) product extension/communications adaptation C) product adaptation/communications extension D) product/communications adaptation