Which of the following statements is true about strategic business units (SBUs)?

a. They do not have competitors of their own.
b. They do not plan collaboratively with other SBUs.
c. They do not have specific target markets.
d. They do not perform manufacturing and marketing functions.

ANSWER: b

When properly created, a strategic business unit has a distinct mission and a specific target market. Each SBU has its own rate of return on investment, growth potential, and associated risks, and requires its own strategies and funding

Business

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