Zippy Construction Ltd. has been experiencing extremely tough competition in recent months for its specialty housing components. Fred Farkle, President of Zippy Construction, was reading the latest industry statistics on overall sales of specialty components and noted that revenues had plateaued. It is likely that Mr. Farkle was facing which stage of the product life cycle?
a. maturity
b. introduction
c. growth
d. decay
Ans: a. maturity
Business
You might also like to view...
Since the late 1980s, there has been a strong move away from a more free market economic model and toward a more centrally planned and mixed economies.
a. true b. false
Business
In customer relationship management, every interaction with a customer or potential customer is known as a storyboard
Indicate whether the statement is true or false
Business