You are the marketing research director of a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct field interviews. Which of the following categories of marketing research firms should you use?

Which of the following BEST describes total quality management?

A) The principle that quality belongs to each person who creates it while performing a job B) The consistency of a product's quality from unit to unit C) The sum of all activities involved in getting high-quality products into the marketplace D) The process by which a company analyzes a competitor's products to identify desirable improvements E) A certification program attesting that an operations process has met rigorous requirements

Select the BEST description of Wiggio collaborative software

a. Contains tools called Communication, Conferencing, and Coordination. b. Contains functions called Folder, Messages, Conference, and Calendar. c. Contains tools called Folder, Messages, Meeting, Calendar, Poll, and Links. d. Contains functions called Connect, Confer, Coordinate, and Communicate.