In ethic marketing it is important to present one overall message theme, but it should then be tailored to fit the needs and values of each ethnic group

What is employee involvement and why is it important? What are the two major forms of employee involvement?

What will be an ideal response?

A major advantage of using joint ventures in the international arena is

A) achieving economies of scale. B) gaining local know-how. C) reducing risk. D) reducing government interference.