Angela switched to a new hair stylist after getting a bad haircut from her previous stylist. This is an example of which of the following factors leading to customer switching behavior?
A) service encounter failure
B) core service failure
C) response to service failure
D) involuntary switching
E) competition
B
Business
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Interactive media has the strongest competitive position which is still well above average.
Indicate whether the statement is true or false.
Business
What questions should a firm consider if it is in a nonhomogeneous market and a competitor lowers its prices?
What will be an ideal response?
Business