Which of the following represents a centralized activity used by activists to apply pressure on firms?
a) Activists arrange a campaign led by labor unions to lower emission rates for workers' safety.
b) Activists pressure firms to lower emission rates after reading annual list of companies' emission rates.
c) Activists send emails to spread information about the increasing emission rates of companies.
d) Activists form an online community that shares relevant information on emission rates and signs petitions.
A
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Brand tracking studies measure the interplay between ________ and ________
A) brand personality; brand health B) brand attributes; brand personality C) marketing communications; revenue D) marketing communications; brand health E) brand health; revenue
With private investing,
A) capital is raised by selling securities to the public. B) capital is raised by issuing new shares of stock. C) a limited partnership is formed that raises money from a small number of high-wealth investors. D) all of the above occur