Which of the following is a provision made under the Berne Convention?
A) The treaty makes it mandatory to place the copyright symbol on all copyrighted works.
B) The treaty sets the rules for how copyright can be dealt with when sharing copyrighted work between governments.
C) The treaty eliminates the need to place the copyright symbol or the word "copyright" on a copyrighted work.
D) The treaty stipulates the time period a copyright can be retained by the copyright holder before it enters the public domain.
C
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Ramelson Inc. features photographs of celebrities wearing Ramelson clothes and shoes on its Web site. The company uses these celebrities to promote its products as it believes that celebrities can influence customers' buying decisions. These celebrities serve as _____.
a. opinion leaders b. aspirational reference groups c. nonaspirational reference groups d. decision makers
A major challenge in MPR is
A) knowing precisely how much advertising to purchase for a promotional campaign. B) managing relationships with connectors in an effort to reach intended audiences. C) understanding when a marketer's message is inappropriate for consumer audiences. D) finding practitioners adequately trained in assembling online campaigns. E) building relationships with product resellers.