In determining which business plans to fund, investors search for a concept whose growth potential distinguishes it from others rather than the most unique product or service.

The premise that people learn how to behave to get something that they want or to avoid something that they don't want is called

a. positive reinforcement. b. extinction. c. operant conditioning. d. continuous reinforcement. e. intermittent reinforcement.

In general, businesses have not altered their marketing management philosophies much since the eighteenth century

Indicate whether the statement is true or false