Which of the following types of promotion tools requires a considerable degree of personal interaction with a customer?
A) digital advertising
B) personal selling
C) sales promotion
D) public relations
E) television advertising
B
Business
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Which one of the following bonds is the most sensitive to changes in market interest rates?
A. 5-year, zero coupon B. 5-year, 5 percent coupon C. 5-year, 8 percent coupon D. 10-year, zero coupon E. 10-year, 5 percent coupon
Business
The quantity of information delivered is often more important than the quality of the information
Indicate whether the statement is true or false.
Business