Which of the following core competences is most likely to be used by a company to create value while pursuing unrelated diversification?
A) engineering expertise
B) core competences in material management
C) top-management's ability to efficiently control a group of organizations
D) control over a scarce resource
C
Business
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Using the ________ level of the product hierarchy to market its soups, Campbell Soups feature the company name first, then the soup variety on their packaging
A) product class B) product-type C) need-family D) product-family E) product-line
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Crowdsourcing means inviting an Internet community to help create content or software, often with prize money or a moment of glory as an incentive
Indicate whether the statement is true or false
Business