The first color e-reader, Nook, accounts for about _____ percent of the e-reader market

What is considered the cornerstoneof a PR campaign?

a. Written plan b. Media kit c. Public benchmark d. Budget estimate

Mandyneeds video clips of an upcoming guest for a TV show her company is producing. She accesses previous TV shows and newspaper clips relating to past interviews of that guest. Mandy also needs to provide two other guests for the show

What role does Mandy play for the production company? a. Booker b. Interviewer c. Journalist d. Publicist