When are fear appeals most successful?
a. when your listeners feel powerless to change or remedy the impending threat
b. when your listeners perceive the threat as hypothetical rather than real
c. when you can convinceyour listeners that they have the power to makea change that will reduce the threat
d. when the threat is directed at the audience-members themselves rather than their family members
c
Communication & Mass Media
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The communicator's frame of reference plays an important role when we encode messages, but it is not active when we decode messages
Indicate whether the statement is true or false.
Communication & Mass Media
When you use a(n) ________ ending, the speech builds in force until it reaches a zenith of power and intensity in the conclusion.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media