Actress Anna Paquin speaking about the benefits of

biodiesel fuels is an example of __________ testimony.

a. peer
b. professional
c. prestige
d. individual

c

Communication & Mass Media

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A communication audit

A) is a cost-benefit analysis of communication B) uses survey research to determine audience attitudes C) uses personal interviews to determine the attitudes and needs of a target public D) determines whether communications are consistent with stated goals and values E) none of the above

Communication & Mass Media

Rational appeals, on the other hand, tug at the heart

Indicate whether the statement is true or false

Communication & Mass Media