Jeni's Splendid Ice Creams has decided to put its new Beet Cake with Black Walnut ice cream on the market. This product has entered the _____ stage of new-product development process
a. business analysis
b. development
c. test marketing
d. commercialization
ANSWER: d
The product has entered the commercialization stage of new-product development process. Commercialization is the decision to market a product. It is the final stage in the new-product development process.
Business
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