Describe the three decisions involved in designing a sample
What will be an ideal response?
Designing the sample requires three decisions. First, who is to be studied (what sampling unit)? The answer to this question is not always obvious.
Second, how many people should be included (what sample size)? Large samples give more reliable results than small samples. However, larger samples usually cost more, and it is not necessary to sample the entire target market or even a large portion to get reliable results.
Finally, how should the people in the sample be chosen (what sampling procedure)?
You might also like to view...
A carefully selected group of consumers who agree to participate in an ongoing online dialogue with a particular corporation is known as a(n)__________
Fill in the blanks with correct word.
A proposed merger between two Swiss-based global pharmaceutical companies, Ciba-Geigy AG and Sandoz AG, would be subject to review by regulators from which of the following?
A) European Commission B) UN Conference on International Trade Law C) International Chamber of Commerce D) International Court of Justice E) none of the above