Why is the success of a PR effort difficult to gauge?
A) PR tries to build good will which is intangible and hard to measure in concrete terms.
B) Advertising efforts always receive more attention and are more visible.
C) PR is too long-term a function to be measurable.
D) PR's efforts are usually rooted in a larger advertising plan.
Answer: A
Communication & Mass Media
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A(n) __________ is a particular type of small group that is constructed for a specific task and has members with clearly defined roles
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media
"The problem's complexity" is what problem characteristic?
A. intrinsic interest B. population familiarity C. solution multiplicity D. cooperative requirements E. acceptance requirements F. task difficulty
Communication & Mass Media