Consumer research has proven that we notice and respond to advertisements when we least expect them.

a. true
b. false

Answer: b. false

Business

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An insured conventional mortgage is when the borrower gets a conventional loan with LTV that is above 80% and the borrower is required to pay

A) property minimum taxes (PMT) B) private mortgage insurance (PMI) C) debt repayment insurance (DRI) D) mutual mortgage insurance (MMI)

Business

Leicestershire Renovations has a history of problems with customers who do not pay their bills on time. Leicestershire Renovations wants to improve its cash situation, reduce bad debts, and reduce credit-collection costs

Which of the following forms of pricing would most likely help the firm achieve its goal? A) by-product pricing B) zone pricing C) cash discounts D) product bundling E) quantity discounts

Business