Explain how your expectations about the reader's reaction influence the organization and style of a message. Provide examples to support your explanation
If you believe that the reader's reaction will be positive, you can "play up" your ideas and use the direct approach. For example, if you are informing a student that she will receive a scholarship, you can assume that she will be happy to receive this news. Therefore, you can use the direct approach and present the main topic first. If the reader is likely to have a negative reaction to you personally or to your idea, you might consider a more indirect approach. For example, if you are proposing a new customer service system at your bank and you think that your supervisor will not agree with your idea, you might include supporting evidence, such as data from other banks, or provide statements from individuals whom the reader trusts before you present your idea..
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