One of the functions performed by a PR department is ________, which involves building and maintaining relations with legislators and government officials to influence legislation and regulation
A) direct marketing
B) press relations management
C) investor relations management
D) lobbying
E) public affairs management
D
Business
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Mission statements should ________ and be defined in terms of ________
A) be technology oriented; meeting the self-actualization needs of customers B) be product oriented; satisfying the esteem needs of customers C) embody the company's short-term plans; current opportunities D) be market oriented; satisfying basic customer needs E) address sales and profits; the net return on investments
Business
Technology is making it possible to better serve customers in many industries
Indicate whether the statement is true or false
Business