The success of any vehicles of the ethnic press is largely a function of the revenue they receive from advertising

The failure of Cracker Jack cereal is an example of consumers' ________ dictating that the extensions were inappropriate for the brand

A) brand knowledge B) brand equity C) brand stature D) power grid E) brand salience

Which type of retailer has a high proportion of merchandise space to selling space?

a. full-service specialty store b. supermarket c. warehouse store d. gas station