The operator-machine process chart is especially useful for studying high-volume, repetitive processes

The ultimate outcome of relationship marketing is a unique company asset called a marketing network, consisting of the company and its supporting stakeholders — customers, employees, suppliers, distributors, retailers, and others

Indicate whether the statement is true or false

Differentiate between the push and pull promotional strategies. Explain the factors that determine whether the push or the pull strategy is appropriate in a given marketing environment

What will be an ideal response?