Henry is very excited about his upcoming persuasive speech to convince his classmates to
donate blood. He organizes his speech so that his strongest arguments are first. Henry is
following __________ theory in his speech organization.
a. primacy
b. recency
c. logos
d. pathos
e. ethos
a
Communication & Mass Media
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Radio programmers typically pay attention to the ________ survey area, while TV programmers are more interested in the ________ survey area
a. DMA; Metro b. Metro; DMA c. NSI; Metro d. DMA; NSI
Communication & Mass Media
Interviewers select the directive interview approach when attempting to control all of the following except:
A. climate. B. pacing. C. location. D. formality.
Communication & Mass Media