Identify three specific ways globalization has affected the marketing environment
What will be an ideal response?
New transportation, shipping, and communication technologies have made it easier for us to know the rest of the world, to travel, to buy and sell anywhere. Globalization has made countries increasingly multicultural. US minorities have much economic clout, and their buying power is growing faster than that of the general population. Globalization changes innovation and product development as companies take ideas and lessons from one country and apply them to another.
You might also like to view...
Which of the following transactions has the highest loan-to-value ration (LTV)?
A $70,000 down; $80,000 loan. B. $20,000 down; $60,000 loan. C. $10,000 down; $90.000 loan. D. $15,000 down; $85,000 loan.
The first buyers of an innovation in industrial marketing situations are known as:
A) early adopters. B) lead users. C) early majority. D) late majority.