Marketing accountability means that marketers must more precisely estimate the effects of different marketing investments

Which of the following is not an essential element of an agency relationship?

A. It must be created by contract. B. The agent must be subject to the principal's control. C. The agent is a fiduciary in respect to the principal. D. The agent acts on behalf of another and not himself or herself.

Arranging for partial ownership as a component of the expected return to a lessor is known as:

a. venture leasing b. capital leasing c. investment leasing d. none of the above