Tyler is bringing technical reports, company brochures, and written testimonials from customers to the sales meeting. Which need-satisfaction strategy is Tyler most likely going to use?

A) reminder
B) persuasion
C) informative
D) adaptive
E) canned

C

Business

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Which of the following is a traditional direct marketing tool?

A) catalog B) e-mail C) blog D) online advertisement E) Web site

Business

Which of the following specifies exactly what information marketers will collect and what type of study they will do?

A) the research objective B) the environmental context C) the sampling method D) the data collection method E) the research design

Business