When do network externalities exits?
a. when the purchase of a product by an existing customer creates additional value for existing customers
b. when the purchase of a product by an existing customer creates additional value for a new customer
c. when the purchase of a product by a new customer creates additional value for existing customers
d. when the purchase of a product by a new customer creates additional value for new customers
c
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When the price of a product is set at a level where demand and supply are the same, a state of__________has been achieved
Fill in the blanks with correct word.
When forces for global integration are high and forces for national responsiveness are weak, which of the following strategies makes most sense?
A) segment consumers on a regional basis B) tailor the product on a city-by-city basis C) treat the world as a heterogeneous market D) treat the world as a single market E) treat the world as a portfolio of national opportunities