Guerilla marketing involves using traditional marketing tools to reach consumers with a controversial message

To issue a standard title policy, the insurer must

A. provide a survey. B. determine whether title is good. C. provide an abstract. D. do none of these.

The sample plan determines:

A) how much the sample will cost B) how accurate the sample results will be C) which firm will be used to actually draw the sample from the population D) how representative the sample is E) which plan the company will follow in designing a strategic plan