Compare and contrast the six categories in Holland's (1993) theory of personality
What will be an ideal response
Realistic o high physical strength o practical approach to problem o low social understanding o best occupations: those that involve physical activity and practical application of knowledge, such as farming, truck driving, and construction • Intellectual o high on conceptual and theoretical thinking o prefer thinking problems through rather than applying knowledge o low on social skills o best occupations: scholarly fields such as math and science • Social o high in verbal skills and social skills o best professions: those that involve working with people, such as teaching, social work, and counseling • Conventional o high on following directions carefully o dislike of unstructured activities o best occupations: those that involve clear responsibilities but require little leadership, such as bank teller or secretary • Enterprising o high in verbal abilities o high in social skills o high in leadership skills o best occupation: sales, politics, management, running a business • Artistic o introspective o imaginative o sensitive o unconventional o best occupations: artistic occupations such as painting or writing fiction
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If the communicator appears to have nothing to gain if the audience accepts his or her message, then attitude change
a. is encouraged. b. is discouraged. c. rarely occurs. d. becomes more difficult.