What are the major characteristics of government markets?
What will be an ideal response?
The government market offers large opportunities for many companies, both big and small. In most countries, government organizations are major buyers of goods and services. Government organizations typically require suppliers to submit bids, and normally they award the contract to the lowest bidder. In some cases, a governmental unit will make allowances for the supplier's superior quality or reputation for completing contracts on time. Governments will also buy on a negotiated contract basis, primarily in the case of complex projects involving major research and development ((R&D) costs and risks, and in cases where there is little competition. Government organizations tend to favor domestic suppliers over foreign suppliers.