Which type of marketing channel allows a manufacturer to have the highest degree of control over service quality?

A marketer of hair care products targeted at African American women created an advertising message that told the women their hair could be worn any way they wanted, not just straight

The message suggested the women did not need to conform to the mainstream media definition of beauty. It is most accurate to say that this ad was based on an understanding of ________. A) social class B) the family life cycle C) self-concept D) lifestyle E) sensory marketing

________ have unique characteristics that are important to buyers at almost any price

A) Specialty products B) Staple products C) Impulse products D) MRO products E) Unsought products