In purchasing a direct mailing list, a compiled list consists of individuals who have:
A) met a specific demographic profile
B) responded to previous direct mail offers made by the company purchasing the list
C) made purchases or responded to direct mail offers in the past
D) responded to a direct mail offer within the last 30 days
A
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Mini-Case Question. What is Opus's market share potential index?
A) 6.2% B) 14% C) 20.2% D) 31.5% E) 38.9%
An internal forecast is based on ________
A) a buildup, or consensus, of sales forecasts through a firm's own sales channels, adjusted for additional factors such as production capabilities B) the relationships between a firm's sales and certain economic indicators C) the prediction of a firm's sales over a given period through surveys sent to financial analysts D) developing the pro forma income statement to forecast sales and then express the various income statement items as percentage of projected sales