Oscar is on a tight budget so he uses the consumer promotions that will give him the best price for products he buys. Oscar is a ________ consumer
A) promotion prone
B) brand loyal
C) price sensitive
D) shopper prone
C
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Which of the following BEST describes a Change Authority?
A. The Change Advisory Board B. A person that provides formal authorization for a particular type of change. C. A role, person or a group of people that provides formal authorization for a particular type of change. D. the Change Manager who provides formal authorization for each change
Which of the following statements about customer involvement is BEST?
A) In service industries, customer contact is of minor importance. B) High task divergence and flexible process flows require more flexibility of the process's employees, facilities and equipment. C) A firm that produces standardized products often seeks customer specifications. D) When customer involvement is highly customized, a process is more likely to use a standardized-services process rather than a customized-services process.