A pest control company paints dead roaches on its trucks and uses similar graphics on its letterhead, business cards, and all promotions. The pest control company is using what type of promotion strategy?
a. stressing tangible cues
b. using personal information sources
c. stressing homogeneity
d. providing packaging cues
Answer: a. stressing tangible cues
Business
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Indicate whether the statement is true or false
Business
Unilever decides when to centralize and when to decentralize depending on the products and the local markets. This is an example of a(n) ________ company
A) transnational B) home-replication C) multidomestic D) national E) import
Business