Marketers have learned which of the following with respect to segmenting business customers?
A. The segment of small and moderate-sized businesses has a lot of potential.
B. The segment of small and moderate-sized businesses has limited potential.
C. The segment of large businesses is the most attractive.
D. The segment of large businesses is the least attractive.
E. Tapping the potential of the small and moderate-sized business segment does not require adapting the. marketing strategy from that used to target larger businesses.
Ans: A. The segment of small and moderate-sized businesses has a lot of potential.
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